According to the birth certificate, Håkan Fransson is Fabian’s proud father. At the time of inception Håkan Fransson worked as an in house designer at Fagerhult. With a safe hand and fluent lines he imprinted Fagerhult’s visual expression during the late sixties.
“I’ve always have had a soft spot for curved, chubby lines”, Håkan admits, while walking down memory lane.
“But I really do think that Fabian’s wild success was a spot-on combination of innovative material and design complimented by a very affordable price. Hey, it only took 11 seconds in assembly – that’s lean production!”
Innovation at its best
Young Fabian had been endowed with a range of fantastic properties, donated by his three fairy godfathers – former development manager Bernt-Olof Berntsson, engineer Jörgen Johansson and the late Elis Svensson, head of Fagerhult’s prototype workshop.
“At the time, Fagerhult was still a large supplier of domestic lighting and the marketing department called for a new wall mounted bedside luminaire with a competitive price tag”, as Jörgen Johansson – still a member of Fagerhult’s development team – recalls.
“Actually, our aim was to force the price all the way to the basement, and in order to do this we had to reinvent ourselves. Our eyes turned towards polypropylene that was quite new to the lighting industry.”
“No one really knew what it was really capable of. But as it turned out”, Bernt-Olof Berntsson continues, “we had a local supplier of this brand new material.”
