Branding a building and its surroundings with light is one of the most effective ways to increase the value of your property.
”It’s a good chain reaction. In many ways, the lighting determines our experience of the habitat, biologically and emotionally. If we get to live and work in environments with functional and beautiful lighting designs that support our actions and needs, we’ll feel vitalized and secure. A lighting design in symbiosis with the surrounding architecture is vital for creating attractive environments where people want to stay. It is really a good investment, that increases the value of the property for the owners whether it is a commercial property or a housing association. Hopefully, more people will be interested in renting from you or buying an apartment. And if you run a company it will most certainly contribute in strengthening its brand”, says Henrik.
The art of storytelling
Using the lighting design to enhance the architecture and the environments around it is a matter of storytelling.
”Lighting can be used to tell the unique story of the environmental context – not only about the architecture but about the nature that surrounds it. Look around for interesting elements to illuminate – a tree, a little hill, a cairn or – if you are in a former industrial area – something that reminiscent of the place’s history.”
No matter how good the story, functionality is the backbone of the lighting design.
Enhancing the environment is not only a matter of highlighting the character and the aesthetics of an area. To achieve the important feeling of belonging and security, the lighting design has to support the different activities going on by defining the moving patterns – from the actual building, gardens and courtyards to walkways and parking lots.
