12 people. That’s the largest group that presentation expert David Phillips is prepared to allow in his state of the art conference room.
“It’s scientifically proven. An effective meeting has to be held in a relatively small group for maximum benefit.”
He surely knows his game. As one of Sweden’s most successful lecturers in modern presentation techniques he’s had his share of sad conference settings.
“It’s heart breaking. Most conference facilities tend to invest a lot in accommodation, food and wine, but the conference room – where it’s actually happening – is often terribly abused. Flickering, yellow light, insufficient ventilation, humming video-projectors and bad air conditioning… I could go on and on… Considering the amount of money that companies and organisations spend on conferences, it's a waste of capital.”
One is all you need
Living by the motto “life’s too short for bad presentations”, David decided to do something about it. After acquiring Tersmedenska, a 1700-manor house in Ramnäs, north west of Stockholm, David set on a crusade to create the world’s best conference room. Combining research with interviews and his own experiences, he narrowed the list of requirements down to 25 bullets including lighting, ventilation, layout, technical aids and furnishing.
The result is a unique conference heaven, neatly packed as if featured in a lifestyle interiors magazine. And – there can be only one. With one conference room, there are no disturbances from other conference rooms or participants. People are allowed to focus on the one and only thing; the presenter.
