Image: Linnea Blank, Retail Concept Designer and Hanna Tellskog, Retail Design Manager from Hästens are given the Crystal Clear Award by Camilla Hult, Marketing Manager at Fagerhult.

The bed company Hästens is the winner of the Crystal Clear award. Hästens, a luxury bed company, recently opened up a new store in Stockholm, Sweden. The lighting solution is the result of a successful cooperation between Hästens and Fagerhult. The lighting design is cosy, almost private using controls in an advanced way. 

The motivation of the jury: Hästens managed to achieve the extraordinary feat of an energy consumption of only 4,7 w/m2. The solution with the innovative use of mini spotlights in the sleep spa on the lower floor is the result of a very creative lighting design. The technical solution with LED and use of controls shows a very forward thinking attitude. It is a future proof solutions that can develop even further in the future, both when it comes to saving energy but also to create an atmosphere that attract customers. Hästens has a lighting solution that really captures the feeling of the brand, which is an investment in the brand as well as in the commercial store. 

Members of the jury that elected the winner was Jesper Kongshaug, well-known Danish lighting designer that has created the much appreciated lighting design for the new Royal Playhouse in Copenhagen and the lighting design for The Blue Planet- the new National Danish Aquarium. Also in the jury was Fagerhults own lighting specialist Henrik Clausen. A much appreciated and inspiring lecturer, member of the IESNA, Director of the Fagerhult Lighting Academy and responsible for Research & Education, a really great source of knowledge. The third member of the jury was Elisabeth Back, Head of Product and Brands at Fagerhult and responsible for product development and marketing. She has a background in creating brand value based innovation.

The prize is specially designed for this occasion by designer Kajsa Willner, and has the shape of a snowflake to correlate with the Crystal Clear concept. Willner is an up and coming furniture designer who is known to make products out of recycled or recyclable material.

The Project

The objective with the Hästens store was to create a space as inviting as your own home. “This shop should feel like home but also reflect our history”, says Linnea Blank, Concept Designer at Hästens.

Hästens started back in 1852 in the small town of Köping, Sweden. Chosen elements in the design of the shop are made in materials that are inspired by the original factory.The lighting is of great importance for the interior design. It makes the shop feel exclusive and homely at the same time. The shop has two floors. The entry level is bright and open but if you take the stairs one level down you will enter a dark and cosy environment. The lower level is created to increase relaxation and an intimate feeling for customers to feel comfortable to try the beds.“The lighting in this concept is central for the feeling of the brand we want to create, says Blank. It enhances the luxurious feeling of the store.”

The lighting solution

Since Hästens is an exclusive shop with few customers at the same time, it is fairly easy to create a lighting solution with controls and movement sensors. A few activities are also programmed according to what time of day it is. The entrance floor is brighter and has a welcoming feeling. The lighting solution is created to lead the customers into the store. There are a few exclusive beds for display and areas for discussion and relaxation. The lighting solution has a high level of comfort, achieved by putting capcones on the spotlights (Zone Evo LED). The lighting solution in the stairs leading to the bottom floor is created to make it feel luxurious and create curiosity, not to be mistaken for personnel or warehouse stairs.

The control system

The control system is based on five different scenes. Amongst the functions there is a possibility to lower the accents- and integrated lighting in selected areas. This is very useful, especially when it comes down to trying out the bed that is right for you without the risk of blinding.

A sensor is placed so when some one is entering the door the accent lighting at the demo bed is lit up to create attention to the bed. There is also a night-light in the shop perfectly balanced with the streetlights outside. The outside logo sign is programmed to switch on one hour before sunset and to switch off one hour after sunrise.

A conscious company

As a conclusion, Hästens is really satisfied with the solution, which is both energy efficient, coherent with their brand and future proofed since there are more control options. Hästens has a strict environmental policy. They use material from the surrounding area like Swedish pine and steel. All textiles are eco-certified. Sustainability and local production is central for Hästens and  they choose Fagerhult as a lighting partner to provide a creative and very energy efficient lighting solution.

Hästens is now launching this shop concept on several international markets like Holland and Spain.

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