Petterssonrudberg is an interdisciplinary design and architecture consultancy working with projects on various scales. Dynamic architect duo Lars Pettersson and Morgan Rudberg design smaller objects, such as furniture and products, up to larger scaled villas, commercial- or industrial buildings. As experienced interior designers they are proud creators of innovative retail concepts for customers such as Whyred and Helly Hansen.
Pettersson and Rudberg have specialized in sustainable design, with the aim of finding the social- and ecological solution in every project.
”80 percent of a product’s environmental impact is decided in the design process. The design affects everything – from material to production methods and recycling. With a well thought out design strategy it’s a win-win – for environment, society and our customers”, says Lars and Morgan who has experienced a change of attitude in the market:
”Sustainability is a top consideration. Customers embrace the challenge, accepting that the process might be a little bit more complex. That was not the case just a few years ago.”
By focusing on materials, they often find new ways of combining innovative design with sustainability benefits.
”When it comes to choosing materials, the truth is often complicated. A material that – at first glance – seems to be a bad choice from an environmental point of view, might end up to be the one that makes sense”, Morgan explains.
One of the latest designs from PetterssonRudberg is Fagerhult's versatile LED-engine Dino. Designed with a circular perspective in mind, this luminaire has the prospect of living many lives.
"A material that – at first glance – seems to be a bad choice from an environmental point of view, might end up to be the one that makes sense." Morgan Rudberg
By combining different sizes, light outputs, colours and shades Dino offers freedom to get the light and expression you strive for, no matter what the project. Dino has its own universe. It’s a whole system with different shades in different materials – textile, glass and metal – that can be combined to fulfil various lighting tasks and to create various moods in almost any application. From a retail shop, to an office, to a comfy hotel room…
The cooperation with Fagerhult has been a mutual process where both parties have had the opportunity to develop and deepen their sustainability design strategies.
”It’s been kind of a ping-pong match – and both sides are winners”, Lars laughs.
”For our part, it was an experience to work on a product with such good environmental properties, as this LED engine is highly energy efficient. Fagerhult is its own producer and supplier of LED modules, meaning we had the chance to design the luminaire’s heat sink. That’s a rare opportunity for a designer”, Lars says.
"Fagerhult is its own producer and supplier of LED modules, meaning we had the chance to design the luminaire’s heat sink. That’s a rare opportunity for a designer." Lars Pettersson
”From Fagerhult’s point of view the cooperation with Lars and Morgan has resulted in a new kind of product and offer”, Peter Björkman, Product manager at Fagerhult says.
”With Dino, we can meet customer’s needs for flexible and decorative luminaires that are easily adapted to creative and unique interior designs. It’s been a fortunate non-prestigious project with customer benefits and sustainability as beacons”, Peter continues.
Dino is a powerful light source with a very long life span. At the same time, the cycles for interior concepts are getting shorter as brands and customers demand constant change.
”By adding the possibility of keeping the LED engine and simply change the shade – and by carefully choosing the materials from a recycling perspective – we’ve replaced a linear design model with a cyclical one”, Lars and Morgan concludes.
Long live Dino!
