FAGERHULT UK
SPORTS DIRECT
Eye on the ball with good light
- Year: 2019
- Collaborators: LTS, LED Linear, Ateljé Lyktan
- Location: West Thurrock
Designers The One Off and Brinkworth Design tasked Fagerhult with a lighting solution for retail giant Sports Direct’s and USC’s flagship stores at Lakeside Retail Park in West Thurrock, Essex. The idea was to elevate the brands and revolutionise customers’ shopping experience.
Fagerhult's lighting design concept encompassed three of the company’s own brands: Fagerhult, LTS and Led Linear. We developed a bespoke concept that ensured the stores were not washed with light, but focused on carefully chosen light temperatures and contrast. The clean lighting design helps draw attention to the product and enhance the customer experience.
The fitting rooms were crucial in the solution. Fagerhult’s tuneable White Pozzo large circular downlights, Ateljé Lyktan’s Blaze spotlights and Tuneable white tape were utilised there, enabling customers to convey different looks and modify lighting conditions. Fagerhult’s concept includes four different light settings: ‘It’s Lit’, ‘Glow’, ‘Studio’ and ‘Natural’.
Opened to the public in July 2018, the design of the Sports Direct and USC stores was extremely well received. Richard Collier, Creative Partner at The One Off, said:
"Fagerhult’s lighting design ideas, combined with a diverse range of lighting products and support services helped us to deliver the elevated Sports Direct concept with great results. Their innovative lighting solutions not only enhance the in-store user experience but also contribute some eye-catching design features."
