: Sweden

From a web shop to a complete experience store

In the city centre of Gothenburg, you find As the name reveals, in 2004 it started off as a web shop ( with the intention to be a well sorted, quality- and service oriented ski store. The web shop grew and in 2006 they opened their physical store. By then they had also included bicycles in their offer. Beyond their products, the store also offers a service and a renting department. Their philosophy is that quality both in terms of products and customer service, pays off in the long run.


During spring 2017, the store moved to bigger facilities nearby their old ones. In conjunction to this the owners Johan Storm and Fredrik Haga wanted to do a total remake of the existing luminaires. They turned to Fagerhult as a reliable and knowledgeable supplier of luminaires. Fagerhult proposed an upgrade from metal halogen to LED luminaires to reduce energy consumption and using spotlights to give the right “look” for the new store.


The store has character with black floor and white painted ceiling and walls. To create contrast Fagerhult’s Bolt spotlight in black was installed on black tracks. The spotlights were placed in groups of one, two or three along the tracks.

Fagerhult’s Bolt is a luminaire that stands for simplicity. The driver box aligns with the 3-phase track which gives a neat look. The luminaire housing can be turned and aimed towards the displayed objects.

The color rendering of Bolt is very good which highlights the products in the best way possible.

In the changing rooms Fagerhult’s Abell, in black was installed, a retro-look pendant that suited the store’s rough concept. Fagerhult also updated the luminaires in the back office and AllFive, a universal luminaire and Discovery, a multi-purpose luminaire, were used.

In May 2017, they held their grand opening of the new store, twice the size of the previous one. Johan Storm, owner says:

“We are very satisfied. Fagerhult brought us a great concept which suited our store and our products excellent. Our new store has got a modern look and the bright light puts our products in perfect display”.


Bolt spotlight

Installation Universal 3-phase adapter installed on 3-phase track or FixPoint-bracket included. Design Housing in die casted aluminium, powder coated black (RAL 9017) or white (RAL 9016) structured, with termo plastic front ring. Driver box in plastic....


Pendant luminaire in aluminium with distinctive grills. Available in white (RAL9010) and black (RAL9005). Black textile cable 5m with plug is included. Connection Operating voltage 230V.

AllFive LED

Installation Surface mounted, cable wire, wire suspension or on a wall. Installation using the seal supplied with the luminaire provides protection classification IP 44. With wall mounting or installation without seals the luminaire is classified IP40....

Discovery Evo

Installation Four securing holes. For recess or surface mounting on ceilings or walls. Brackets for recessed installation ordered separately, please see accessories. There are holes for a surface mounted installation socket. Connection 230 V integrated...

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David Holmqvist

Key Account Manager, Retail

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  • +46 70 385 9783

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David Holmqvist

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